Each year, sports continue to become an even bigger part of our global popular culture, creating new and exciting opportunities for competition, business and fandom. From local and regional sports to national and international competitions, the landscape is growing to include a myriad of leagues, organizations, federations and entities promoting traditional sports and upcoming challengers. For many, this growth has led to competition and expansion as established leagues and organizations look to retain what they’ve built, expand their empires and/or offer something new to their audiences . . . while new upstarts look for fresh, innovative ways to update and grow the sports landscape.
This competition brings new budgets and creative thinking, searching for new ways to showcase games and competition, ignite passion amongst the fans and promote the unique virtues of their offering. Whether attending live in person, watching from home or engaging through mobile and digital devices, the one constant is the increasing use of technology to capture, enhance, display and even adjudicate competitions.
At Creative Technology, we are proud to have been a key part of this progression in sports since our beginning back in the 1980’s. As technologists, we have played a continuous role in the world of sport providing video, audio, lighting and technical solutions for live events, competitions and installations around the world supporting manufacturers, brands, leagues, venues, federations, countries and global organizations. Together with our parent company NEP, our equipment, solutions and personnel can be found onsite at major sporting events every day of the week.
