Aramco Expands F1 Presence with a Multi-Country LED Activation Campaign

Creative Technology Middle East provides audiovisual setup for ARAMCO’s Formula 1 promotional events across Barcelona and UK.

Creative Technology, a leading provider of advanced audiovisual solutions, successfully delivered a full-scale AVL setup for Aramco’s Formula 1 promotional activations in Barcelona and the United Kingdom. These activations mark a major step in how global brands are leveraging immersive technology to engage fans beyond traditional sponsorship. From high-resolution LED displays to real-time media playback, lighting, and pro-grade audio, CTME ensured a consistent and premium experience across multiple locations.

Scalable AV Infrastructure Across Borders

The Barcelona activation featured custom-built AV systems tailored for high-footfall outdoor environments. At the heart of each activation was a large-format LED screen measuring 5m x 2.5m, delivering ultra-high-resolution visuals in a cinematic 2:1 aspect ratio. Each one of the main displays was accompanied by two 2.5m x 2.5m IMAG screens, creating a dynamic and immersive visual experience for fans. The full LED installation utilized 2.9mm outdoor-rated LED panels, offering both weather resistance and superior image clarity—ideal for open-air Formula 1 events. These supplementary displays provide close-up views and additional content, creating a comprehensive visual experience for attendees. CTME’s meticulous planning and deployment ensured structural safety and high-impact visibility, with each LED installation weighing over 1.1 tons. This scale of delivery exemplifies CTME’s capability to manage complex logistics and installation timelines across countries without compromising quality or consistency.

Expert Audio Engineering for Immersive Experiences

CTME deployed a discreet L-Acoustics system, carefully integrated to deliver full-range clarity across the activation space. 5XT loudspeakers provided focused coverage for presentations and multimedia content, supported by SB10i subs to extend low-end presence without overpowering the environment. The system was designed to handle both speech and playback with precision, ensuring every corner of the space remained balanced and intelligible throughout the event.

Precision Execution Aligned with Global Brand Objectives

CTME’s ability to deliver a consistent, premium experience across two major European motorsport hubs—Barcelona and the UK—demonstrates the company’s global reach and operational reliability. With extensive experience supporting international clients and high-profile events, CTME was the ideal partner to translate Aramco’s Formula 1 sponsorship into tangible fan engagement. Beyond simply supplying technology, CTME provided full project delivery—including logistics coordination, installation, system integration, and on-site technical support. This end-to-end service model allowed for a smooth and efficient rollout, even under tight timelines and complex international regulations.

Pushing Boundaries in Experiential Marketing

As Formula 1 continues its global expansion, forward-thinking brands like Aramco are embracing experiential activations that bring fans closer to the sport. CTME’s role in this campaign highlights how innovative AV technology and expert delivery can transform sponsorship into immersive brand storytelling. With over three decades of global expertise and a deep regional footprint, Creative Technology Middle East continues to be the AV partner of choice for world-class events, delivering impactful, scalable, and technically flawless solutions—anywhere in the world. These high-impact activations reflect a larger trend—where leading brands like Aramco are transforming sponsorship into immersive fan engagement experiences through cutting-edge AV technology. CTME’s role demonstrates how technical precision, global capability, and creative execution can converge to deliver exceptional results for our clients.

Special thanks to our client Events House for entrusting us to deliver their vision.